Apple earns an extra £5 billion by no longer providing chargers and headphones with its new iPhones
- Apple said the move was aimed at reducing waste and drew praise from environmentalists when it claimed annual carbon emissions would be reduced by two million tonnes
- Critics say customers have been hit in the pocket by persistently high prices
- Since 2020, Apple has been charging customers £19 for a new plug or headphones
- Experts think Apple could save around £27 on each phone
Apple has made around £5 billion by no longer providing chargers and headphones with its new iPhones.
The tech giant said the move, announced two years ago, was aimed at reducing waste and drew praise from environmentalists when it said it would cut annual carbon emissions by two million tonnes, which is equivalent to taking 500,000 cars off the road.
But reviewers say customers have been hit in the pocket because the removal of adapters and headphones hasn’t come with a price cut.
As of 2020, Apple charges £19 for a new plug or headphones. Critics say that if it had passed on all the savings, including an estimated 40% reduction in shipping costs because smaller packaging allows for 70% more devices on each pallet, iPhone prices would be lower.
Since 2020, Apple has been charging customers £19 for a new plug or headphones
Experts estimate that Apple, whose new iPhones cost up to £1,549, could save around £27 on each phone. The analysis takes into account that although the adapters and earphones sell for £19, they are much cheaper to produce.
Ben Wood, chief analyst at tech experts CCS Insight, said: “Apple leads the phone industry in helping the environment, with the removal of chargers and headphones the one of the many things he does. But of course, Apple saves money by cutting out chargers and headphones when it sells iPhones.
Since the announcement of this decision, Apple has sold 190 million iPhones worldwide. Total gains from removing chargers and earphones, as well as reduced shipping costs, could be as high as £5bn, with an estimated additional £225m coming from the sale of accessories.
The UK’s share is estimated at over £280m.
In 2020, Apple’s chief environmental officer Lisa Jackson said, “We know that customers are hoarding adapters and that producing millions of unnecessary adapters consumes resources and adds to our carbon footprint.”
Last night an Apple spokesperson said: “We have set ourselves the goal of being carbon neutral by 2030. One step on our journey is to reduce the materials used in our products and our This has reduced carbon emissions by two million metric tons and others are following our lead.