Apple’s iPhone Completely Dominated the US Market Throughout 2021

The iPhone lineup continued to reign supreme in the US market for 2021, and Apple is expected to continue this winning trend by introducing more options later this year.

More than one in two smartphones sold in the United States in 2021 was an iPhone

The fourth quarter of 2021 was the best for Apple, according to Counterpoint Research, as the report showed the company racked up a 56% market share. On average, the Cupertino tech giant had a 52.75% market share in the United States, which means that one in two smartphones sold in the region was an iPhone, which is impressive. Samsung’s best performance of the year was in the third quarter, when it amassed a 34% market share.

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This is also the period when Apple had the lowest market share at 47%. Unfortunately for Samsung, the Korean tech giant couldn’t replicate the same success it had in Q3 2021, with its share dropping to 22% in Q4. This was likely due to Apple’s launch of the iPhone 13 series, and it was the first time in history that the ‘Pro’ versions came with a 120Hz LTPO OLED ProMotion panel, which was probably a huge selling point. sales for customers.

This year, Apple is said to be done with “mini” versions of iPhones and plans to unveil four iPhone 14 models, all with larger screens. Two of them would have a 6.1-inch screen, while the other two would come with a 6.7-inch screen. Two versions will belong to the premium sector, while the other two will directly succeed the iPhone 13 and the iPhone 13 mini. Apple is also reportedly showcasing the low-cost 5G iPhone SE, which will retain the same exterior as the 2020 iPhone SE but sport better hardware, including 5G support.

This strategy will likely help Apple maintain a strong presence in the US market, but Samsung’s Galaxy S22 series has so far gained some traction, so the tide may turn in the future. We’ll come back to how Apple and Samsung fared in the US smartphone market for 2022, but for now, check out some highlights listed below by Counterpoint Research.

“Smartphone shipments increased 10% YoY and 30% QoQ in the fourth quarter of 2021 with the launch of the new Apple iPhone 13, filling channels with its latest high-end devices for the holiday season.

In the premium segment, although Apple went up 67% QoQ due to the new launch, Samsung went down -11% QoQ because it couldn’t replenish its S21 series fast enough, which also led to a drop in market share, up to 22%.

Lenovo (Motorola) again increased its market share to 12% thanks to devices such as the Moto G Pure, which is the first major MediaTek device for the OEM in the US market. »

Source of information: Counterpoint research

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