Blackheath Apple Snaps baby shop creates community hub

A BLACK Country couple who opened a one-stop baby store as pandemic lockdowns were lifted have brought the community together with their young family business in Blackheath.

Naomi Messer, mum-of-seven, started Apple Snaps as a stall in Blackheath market selling clothes and baby items, but had to close the business due to Covid lockdowns.

Some business owners may have thought twice about returning to a physical store, but Naomi saw an opportunity and, with the help of her husband John, found an empty property in Blackheath High Street.

John, a builder by trade, spent five months renovating the derelict former bank building and the couple, both 40, opened their doors to customers in April as Covid restrictions eased.

Apple Snaps in Blackheath. Photo – Bev Holder/Newsquest

Store manager Naomi said she wanted to create something more than an ordinary baby store.

She had a vision for a community project with groups, clubs and classes operating alongside the store and she said: “We are doing our best to make this dream come true, with new clubs and classes in the pipeline as well as ‘a range of high-quality products.’

Halesowen News: The store has a range of baby clothes and products.  Photo - Bev Holder/NewsquestThe boutique offers a range of baby clothes and products. Photo – Bev Holder/Newsquest

As well as stocking a range of baby clothes, prams, cribs, keepsakes, toys and maternity products, the company hosts birthday parties and shoots for mums and toddlers to enjoy. reunite.

On Mondays and Tuesdays there are sensory classes for toddlers up to 18 months and on Wednesdays and Thursdays there are sessions for preschoolers up to four years old. On Friday, adults can enjoy a knit and mat evening over a cup of tea and cake.

Plans are also underway to hold seasonal events for Halloween and Christmas.

Naomi said, “We are creating a community here and our customers have become friends.”

Her mother Caron Runham, who provides financial support to businesses, has also developed her own community group Spiral Planet, dedicated to spirituality, which meets on the premises.

To find out more about the store, visit

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