Despite “lackluster” demand for the iPhone 14 series, Apple totally crushed it in China last quarter

As the world’s most populous country and largest smartphone market, China has captured much of Apple’s non-domestic advertising, distribution and even distribution. emphasis on production in recent years.

Although the world’s number two mobile phone company has yet to achieve and maintain a similar position in the Chinese mobile industry, all these efforts to appeal to the largely budget-conscious audience are clearly starting to pay off.

Between July and September 2022, for example, Apple was ranked fourth in terms of Smartphone shipments in mainland China, with a significantly higher share compared to both Q3 2021 and Q2 2022. The 11.3% slice of the company’s juicy local pie was only marginally lower than what Honor captured in third place, which itself was narrowly behind the gold medal result. Oppo’s money and even Vivo’s top spot.
more impressive, Apple was the only top five in the country to see its actual smartphone sales increase between July and September 2021, which couldn’t prevent the market as a whole from contracting by 11%.
Quarterly iPhone shipments jumped a whopping 36% year-over-year, which is absolutely jaw-dropping when you consider the current state of the mobile industry amid various geopolitical issues and a constant condition of macroeconomic instability.

Oddly enough, Apple may have recorded this massive progress despite the iPhone 14 series rather than thanks to it, with early demand for the region’s latest and greatest iOS handsets described as “lackluster”.

This probably means that The third-generation iPhone SE and even older iPhone 13 and 12 families have continued to sell like hotcakes in China, boosting Apple’s volumes while weakening those crucial profit margins.
It remains to be seen, of course, whether Apple will retain and perhaps further soften the “aggressive promotions of its entry-level editions and previous-gen devices” that made all of this possible or focus primarily on making the iPhone 14 range a box – desktop shot. Anyway, the company’s supremacy in Q4 2022 is pretty much guaranteed after last year’s spectacular final result of the last three months.

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