Apple is amazing at setting trends. That’s why many other companies use similar names for their products and sometimes even copy their design. That said, it’s not every time Apple gets it right or a feature it pushes survives. Here are five examples of iPhone features that Apple said would be game-changing but ended up being discontinued or just renegade.
Let’s start with a feature that many frequent users loved but most had never heard of: 3D Touch. Unveiled alongside iPhone 6S, this function survived until the iPhone XS. 3D Touch started out as “Force Touch” on the Apple Watch, but even that longer press has been disabled and removed on Apple’s smartwatches.
I personally appreciated this third possible gesture on the iPhone screen. It was perfect for previewing links, messages, photos and, of course, watching live photos. From now on you can still do all of that, but that haptic feedback was something unique to Apple.
Moving on, iPhone X introduced a new trend with Animojis – which later evolved into Memoji. Not only did companies release their own terrible versions of this feature – RIP Samsung AR Emojis – but it was also very trendy. Lypsinc, impressions of famous people and many more have been posted online just to differentiate those who had an iPhone X with TrueDepth from those who didn’t.
But over time, Apple allowed all users to create their own Memoji and today, it is very rare to see anyone posting their Memoji reaction or even using this feature.
Speaking of the TrueDepth system, can we ever forget Slofies? Introduced with the iPhone 11it was supposed to be Apple’s next big feature: the ability to record slow-motion movies using the front camera.
I’ve never been able to make a good Slofie. Also, have you ever met anyone who used this feature just once?
OK, let’s go back to 2016 and iOS 10 to talk about the iMessage app store. I was a fan. Not only that, but I might have bought some Pokemon stickers there. The problem is that it doesn’t do much, and I’ve never dragged and dropped a sticker in the middle of a conversation. Was it ever a thing?
Finally, Apple tried a new trend in 2020 with Application Clips. This revolutionary way to use an application without downloading it. Here’s how we described it at WWDC20:
[App Clips] These are small and brief overviews of full app store apps that don’t pause your life to find, install and run. App Clips can be activated directly from your lock screen with NFC-enabled App Clip codes.
App Clips in the Apple Store could make buying products, taking orders, and discovering new accessories faster and smoother. The Apple Store app is already pre-installed on every new iPhone, but users can remove it if they want. App clip for Apple Store app could trigger scan and purchase self-pay function or let any visitor quickly check in for an appointment without having to install the full app.
The only time I forced myself to try it was with Shazam, but every time I find a new song it thinks I’m not subscribed to Apple Music, so I ended up downloading again the app.
These are the five iPhone features that could have been a trend, but were ultimately overlooked by Apple or its users.
There are many examples, so write in the comments section below about a feature that Apple talked about a lot and now nobody really uses it.