How Apple tricks your brain into buying the most expensive iPhone or iPad

No matter how deep and spiritual companies like Apple try to be, even with pretentious job titles like “evangelist”, at the end of the day, they are companies trying to make money.

Nothing wrong with that, that’s how life works, but we’re about to delve deeper into the subject of ingenuity Apple makes a lot of money by sneakily guiding you to its most expensive products.

The iPad Air smartly pushes you towards the iPad Pro and you don’t even notice it!

Say you’re on a budget, but want a nice iPad. the The base iPad is pretty awesome and powerful, but it has that outdated design and accessories, plus it only supports the old first-generation Apple Pencil, and its screen isn’t even laminated. It’s for a reason – so you’d say “Okay, I’m willing to spend a little more on something more modern.” The iPad Air is next – by far the most well-rounded option, at a great price for what it’s capable of, and it supports iPad Pro keyboards and accessories.

But this is where Apple’s trickery gets even more subtle. The iPad Air only has two storage options – 64GB and 256GB, which is a pretty big jump.

The 64GB iPad Air is $600, which is pretty fair, but if you’re a creator, or just someone who wants to download lots of music, movies, shows, and games onto your tablet, you know probably the storage won’t be enough at all. And Apple knows that won’t be enough for you either.

So you decide to consider the 256GB iPad Air, but it costs $750 – it’s the same tablet but with more acceptable storage! And then you realize that its $750 price is closer to the base iPad Pro, which is only $50 more. “So why not just buy the iPad Pro, then?”

Lo and behold, you have been deceived. You came looking for an affordable iPad, but quickly turned around and ended up buying an iPad Pro. Well done, Apple.

The iPhone SE (2022) still looks outdated for a reason – buy the iPhone 13

Like the base iPad, the new budget The iPhone SE (2022) feels outdated for a reason, and it’s not just Apple saving manufacturing costs by reusing a 5-year-old iPhone 8 body.

The iPhone SE (2022) is actually a beast on the inside – it outperforms Android flagships, despite being the cheapest iPhone. So Apple is already beating the competition on performance, but it has to make the iPhone SE “worse” than the iPhone 13 series, otherwise most consumers would just buy the SE, right?

And what’s the best way to make a powerful phone “worse” than the iPhone 13? Give it an outdated design, of course – make it look old in comparison.

This visual trickery mainly plays on users’ sense of social status, which means those who care a lot – like children and teenagers – would surely insist that their parents buy them an iPhone 13 instead of the iPhone. SE. Even though both are very powerful and capable phones.

This “social status” trick also works on some adults. If you’re a tech enthusiast, you wouldn’t want a phone that looks like the one released in 2017, you’d want something that looks modern.

Thus, the iPhone SE is intentionally deprecated to clearly differentiate itself from flagship iPhones. This way, even the majority of users who don’t care about headlight bells and whistles would choose to ignore it, purely based on its looks.

Again, a good trick from Apple, rooted in social psychology.

Storage is held hostage under a high price

Storage in general is something Apple charges a lot more money than “more storage” actually costs as a component. As with the iPad example, the storage options on the iPhone 13 tend to move you slowly to the iPhone 13 Pro and Pro Max because it can get so expensive.

Maximum storage iPhone 13 costs as much as 256GB iPhone 13 Pro; not even the base iPhone 13 Pro – so you might at least consider buying the Pro while making your choice, “because you’re already about to spend that much money.” And yes, Apple’s narrow understanding of expensive storage options is a huge reason why we’ll never see expandable storage on an iPhone. Apple wants to have full control over storage options, and an SD card slot would spoil that. It’s a pretty anti-consumer practice, but from a business perspective, it makes perfect sense.

Always check prices and models, and look for offers

It’s not just Apple, of course, but as the most important smartphone brand in the world – the Cupertino company is naturally the most analyzed. You should always be careful when shopping for products from Apple, Samsung and other major phone makers because they all have their little tricks to trick you into spending more. It’s best to know exactly what you’re looking for upfront and stick to it.

We also have solid iPhone 13 deals and Galaxy S22 deals for you that are always worth checking out before pulling the trigger on a purchase, especially one that would normally be quite pricey.

Let us know in the comments if you’ve now realized you’ve been tricked into buying something more expensive, or noticed any other examples that might prove useful to other tech enthusiasts!

About Franklin Cheatham

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