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September is always Apple’s busiest month, and this time it rocked the Apple Watch, showed the world how the notch should be done, and left last year’s processor in the iPhone 14 .
Apple has come a long way since Steve Jobs named a product by choosing from a list suggested by his PR firm. You wouldn’t be surprised now if you learned that there was an entire division at Apple Park dedicated to product naming.
Then you sometimes wonder if there’s another department out there whose job it is to see what everyone thinks a product is going to be called – and change it if necessary.
There have been Apple name changes for legal reasons, such as iTV becoming Apple TV because of the UK broadcaster of that name. And perhaps the Macintosh SE/30 would have sold better had it carried what would then have been the next logical name, SEx.
But there was also the iWatch that turned into the Apple Watch. And there was iMusic which became iTunes at the last moment. It could have been worse, it could have been iPop-ing.
And most amusing was the term Slate, which everyone was so certain Apple would call the iPad that they rushed to use the term first.
In September 2022, many people were certain that Apple was releasing an iPhone 14 Max. Arguably, the name it ended up with, the iPhone 14 Plus, made more sense in the range and from what Apple previously named larger phones.
Yet the certainty of the word Max was not limited to people outside of Apple. Even after its launch, even after being able to pre-order the iPhone 14 Plus, it turned out that Apple’s website is full of semi-hidden references to the iPhone 14 Max.
Attention to detail
Never underestimate the surprisingly huge and complex task of creating, maintaining, and updating Apple’s website. Making millions of new iPhones every year must be harder, but Apple doesn’t just pull off both, it sweats the details on everything, and that’s what makes it work.
Except for those badly named website references.
And except for bugs and inconsistencies and rather rough edges in this month’s release of iOS 16. The latest macOS Ventura betas have some weird moments where things just don’t look as neat as usual, but at least Ventura is still in beta.
Yet iOS 16 wobbles and the iPhone 14 Pro Max camera shakes aside, it was still Apple’s biggest and most anticipated month of the year. Suddenly, Apple launched:
If you were to buy the base model of each of them, it would cost you $5,492. It’s harder to be sure what it would cost to buy the most expensive versions of each, as Apple Watches come with a range of increasingly expensive bands.
But to buy the premium and maxed editions of each of them together, you would need at least $8,232 in your pocket.
It’s still true, by the way, that Apple Watches have a bewildering array of band choices, but the new Apple Watch Ultra is actually the easiest watch to buy yet. Besides being the most expensive in the line at $799, Apple Watch Ultra comes in a single case for one price, and there’s only a GPS version.
It also comes with the idea that it will only be purchased by abseiling climbers who enjoy diving in their spare time. Apple will never tell us how many things are made or sold, so you can’t really gauge success, but of all the new products, the Apple Watch Ultra is one of the few to sell out fast and out of stock. during weeks.
And surely it’s not fair that all YouTubers buy them to try and break them. Not when they do with the new iPhone crash detection.
Hit and maybe miss
While we’ll never see actual numbers, it seems the big new iPhone 14 Plus failed to catch on. Last year it was the iPhone 13 mini that would have flopped enough to be canceled, it will be curious to see what Apple tries in the iPhone 15 line.
There is, however, a clear Goldilocks effect. iPhone 13 mini was too small, iPhone 14 Plus was too big, but iPhone 14 was perfect.
Except he didn’t set the world on fire either. And neither should it. If you don’t have an iPhone yet, the iPhone 14 is a great choice, but if you have one of the iPhone 13s, then it’s not that much.
This is the first year in a long time that Apple has made only the smallest changes to the regular iPhone. It’s also likely the first time Apple has left last year’s processor in this base model, reserving the new one for Pro models.
It’s not like many, if any, of the millions of iPhone 14 buyers are going to think about the processor. And it’s not like that means the phone is somehow slow.
But it’s like that means you have to think twice about paying between $799 and $1,099 for an iPhone 14. And it seems people have thought twice about it.
Divide the range
This case of having the old processor in the base models and the new one in the Pro editions makes this division clearer. In a year where there’s not much to distinguish between the iPhone 14 and iPhone 13 lineup, there’s at least that clear water between the base version and the Pro version.
That may be precisely why Apple did it, in which case it’s likely the company plans to continue doing it with the iPhone 15 lineup. Or it could be related to the global chip shortage. , maybe the yields of the new processor are not so hot.
If there should be a gap between the models, it should be wider. At launch, Apple was quite adept in how it chose to compare the new A16 Bionic against 2019’s A13 Bionic, but not adept enough.
The graph showing how incredibly better the A16 Bionic is than the A13 Bionic had the small flaw that in fact it looks like the new one is only about a fifth faster. And it had the big flaw that you instantly knew Apple said it that way because there’s little difference between this A16 Bionic chip and last year’s A15 chip.
Where differences matter
The Apple Watch Ultra sold out quickly, as did the iPhone 14 Pro Max. More so than the iPhone 14 Pro, the Max version went straight out of stock practically before Apple’s pre-order page could finish loading.
Apple would have you believe that this is the best smartphone ever made, and it would take a truly stubborn Android fanatic to disagree. DisplayMate tried to quantify the display quality on the iPhone 14 Pro Max and ended up having to change its measurement scale to accommodate it.
But there are also plenty of Android fans who understandably will never opt for this phone as it runs iOS. And there are iOS fans who will never opt for the iPhone 14 Pro Max because it is a very big phone.
Which you have to shrug in front of Android fans, perhaps even when you point out that there are now more iPhones in active use in the US than all Android phones combined. And then you can tell everyone what might be the sweet spot of the whole lineup – the iPhone 14 Pro.
For the balance of features, price, and the ability to use at least half of its functions with one hand, the iPhone 14 Pro is a winner. Unless you have an iPhone 13 Pro, in which case you’ll have to really, really want the new Dynamic Island.
Fortunately, everyone wants the new Dynamic Island. Including Android users.
Watch the cameras
Many people also want the 48-megapixel camera in both Pro models. For years Apple has said that 48mp isn’t the important thing, but it’s what you do with the megapixels you have.
To be fair, Apple always says size doesn’t matter. In that by default it hides the ability to shoot 48mp, and if you do it likes to process that down to a 12mp shot.
However, when shooting 48mp ProRAW, the resulting image looks good. It looks so good it’s worth these shots taking so long you could bring sandwiches.
It looks good
The sound of silence in the new AirPods Pro 2 is also quite good. Visually, there hasn’t been much of an update since the original AirPods Pro, so if you’re more concerned with looking good than anything else, you can still use the old ones without anyone noticing. perceive.
If you love sound quality, or have had your originals long enough to see the battery inevitably decline, then the AirPods Pro 2 sound better.
They also make the world sound better with noise cancellation and new adaptive transparency — which may or may not be coming to the original AirPods Pro in an update.
It wasn’t just about product launches
September will be remembered for everything Apple released, but there was also the usual attention to everything it didn’t. Plus, there was the unusual focus on the Apple car, which a new survey has listed as highly valued by drivers – even though it doesn’t exist.
More than the Apple Car which does not exist, Apple still does not admit that there could be one. So it’s pretty impressive that Apple is so associated with quality that’s why these motorists already rate it so highly.
It’s almost like Apple doesn’t need to advertise, because the word of mouth it gets anyway is so strong. But Apple has never been shy about advertising, and this month it was revealed that it was increasing its ad sales.
It’s about how he sells ad space to other companies, and the questions are how much he sells them. Also, how much Apple benefits from its own privacy features, which are so detrimental to the profits of others, like Facebook.
But for all of this, Apple is a company, and an incredibly successful company, it’s still not about selling, selling, selling. On September 8, Apple completely ditched its website homepage and replaced it with a tribute to Queen Elizabeth II of the United Kingdom.
When she was born, the phone was 50 years old. The first satellite was launched only at the age of 32, six years after his accession to the throne. And yet, when she died, we could each hold a phone that connects to satellites.
Or we could if we live in the US and Canada. What if we received our pre-order on time.