Puratos UK sets up a successful farm-to-table future with the acquisition of Fourayes

Darville and Acock

Fourayes’ range of fruit fillings, industrial jams and minced meat – all made in its 100-acre orchard in Kent – bolsters Puratos’ thriving portfolio of locally made fillings, produced at its Simonswood factory.

Puratos’ exclusive Taste Tomorrow research recently revealed that more than a third of UK consumers are now looking for the inclusion of ‘powerful ingredients’, such as fruit. On top of that, 44% expressed their desire for products with locally sourced ingredients. The research also found that 66% believe food made with local ingredients is better for the environment.

red tractor supplier

“We are delighted to welcome Fourayes to the Puratos family and are delighted to continue his proud legacy; supporting UK agriculture, providing transparency from farm to fork and demonstrating exemplary ESG practices,”​ said Julia Darvill, MD of Puratos UK.

“Our relationship with Fourayes took root in February, when we teamed up to launch a unique range of Real Fruit and Vegetable Chunks, and in the months since, our connection has deepened even further.

“We found Fourayes a perfect fit for Puratos, both of which are family-owned, customer-focused and heritage-rich businesses focused on innovation, people and traceability. We are committed to maintaining and developing Fourayes’ reputation as a premier farm and factory and look forward to a successful future.

Fourayes Farm is a prestigious supplier to Red Tractor and is surrounded by orchards of English Bramley apple trees, also Red Tractor suppliers of British grown fruit. According to Puratos, its location in Kent places it ideally to diversify into the European market, with potential opportunities to bring the Fourayes range to the wider Puratos group.

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Incalculable potential

Phil Acock, MD and third-generation owner, will retain a non-executive role in the business, but will transfer ownership to Puratos upon completion of the acquisition.

“As companies, Fourayes and Puratos are aligned on their goals and they are both resolute in their commitment to adding value for customers and innovating for good.”said Acock, who is also deputy chairman of Britain’s Apples and Pears association.

“We firmly believe that together we are stronger, and the coming together of these two ingredient powerhouses has incalculable potential.

“I am confident that the synergies between Puratos and Fourayes will unlock further growth and value for our customers and help them respond to the call for healthy options, transparency and integrity from consumers increasingly conscientious.”

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