Smartphone shipments down globally despite iPhone 13 surge

New data from Canalys shows how worldwide smartphone shipments fell by 11% due to unfavorable market conditions. Demand remained slow in 2022 in an unfavorable market.

Samsung led the market share with 24% while Apple ranked second with 18% share. Xiaomi ranked third with a 13% share due to the success of the Redmi Note series. OPPO, which makes OnePlus, and vivo took fourth and fifth place respectively.

Despite the lingering uncertainty, these smartphone makers have found ways to stay relevant by expanding their device portfolios for the year. For example, Samsung has revamped its A-series to continue being a popular mid-to-low segment phone.

“As the iPhone 13 series continues to capture consumer demand, the new iPhone SE launched in March is becoming an important midrange volume driver for Apple. At a similar price to its predecessor, it offers an improved chipset and improved battery performance and adds the 5G connectivity that carrier channels demand.”

Canalys Analyst Sanyam Chaurasia

Canalys reports that “the global smartphone market was held back by an unstable trading environment in the first quarter.”

Markets have seen an increase in COVID-19 cases due to the Omicron variant, although minimal hospitalizations and high vaccination rates have helped to quickly normalize consumer activity. Sellers face great uncertainty due to the Russian-Ukrainian war, continued lockdowns in China and the threat of inflation. All this added to a traditionally slow seasonal demand.

Despite reports that iPhone SE 3 sales aren’t doing well, Canalys’ data seems to differ. A new survey reports that US carriers have found demand for the iPhone SE 3 to be lower than the iPhone SE 2. Canalys goes on to say that smartphone makers “must equip themselves to respond quickly to opportunities and emerging risks”.

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